It is well known how impactful excellent online content can be for businesses. Whether you are a fast-growing start-up, small local company or a multinational enterprise, having the right content on your website and social media channels is something every business should strive for.
The most direct influence is an increased level of traffic to your site and pages, which in turn will hopefully result in more leads and revenue!
The right words written well can elevate your company’s success!
Now, not everyone can justify the expense of hiring a full-time specialist copywriter or content producer. Often they think they can do it themselves as the owner or senior stakeholder – and the trouble with that is it often ends up at the bottom of the ‘to-do’ list (and stays there for some time!).
In such situations, hiring a freelance copywriter is the best way forward. Here’s why…
Access to SEO knowledge and digital marketing expertise
As we all know, the internet is now the first port of call when someone is looking for a new product or service. But the internet is an incredibly competitive place, with millions of different businesses vying for the attention of those searchers. The best way to ensure you appear high up on the list is to create content that is SEO friendly.
Without a copywriter who understands the fundamental basics of creating content that will rank well on search engines such as Google, you’re instantly missing out on a crucial opportunity to increase the flow of traffic to your website. And with those people not seeing your services or products when they search, they’re not going to choose you over your competitors!
A good copywriter will identify which search terms your business can realistically rank well for and target those. Don’t expect results overnight, SEO is a long-term game, but the gains will be well worth it.
It’s important, though, not to lose sight of the fact that you are writing to talk to your audience as well. It is an error to create content purely for the sake of SEO – it has to be engaging enough to sell your services to the reader.
Time and time again, content is written for SEO purposes and it ranks well, but the bounce rate is high because it’s not telling the human readers what they want to find out. Find the happy medium of excellent baseline copywriting that engages people but also ranks on search engines.
A freelance copywriter gives you flexibility and saves your precious time
Great content doesn’t just magically write itself and have instantaneous results. It is a time-consuming task and if you rush to get it done just so you can check it off your list, then it probably isn’t produced to the quality it should be.
You, and your team members, will inevitably have lots of other things you need to be doing that demand your full attention – eliciting the help of a freelance copywriter will let you focus on those business critical tasks and means you don’t have to take anyone away from their day-to-day work.
Beyond saving you time, hiring a freelance copywriter can also bring flexibility. See, you only call upon their help when you need them, meaning you can scale projects up or down whenever you need to. You simply tell them what you need them to do and when you need it.
They will provide a different perspective on your business
As the owner or founder, you live and breathe your business. Even as a senior member of the workforce, you’re so wrapped up in the running of the business that it can often be hard to retain a sense of perspective. From this position, it can be nigh on impossible to succinctly explain what you offer and the benefits you bring to your customers in an easily understandable way.
If you choose to work with a freelance copywriter, they are in the opposite situation – on the outside looking in. They only see your business and its offering as what it is today, not what has happened in the past or what you want to achieve, and then explain everything in terms which are relevant and understandable, meeting their pain points and playing up to your company’s strengths.
Further to this, most freelance writers will have worked with a range of clients, providing them with a diversity of ideas, angles and opinions that allow them to write original content; exactly what your customers and Google wants from your business! This also means they will have great experience of writing articles, e-books, whitepapers, newsletters and more, meaning they can create content in all sorts of forms for you.
Good copywriters know that research will allow them to understand your ideal customer, whatever you do.
So is hiring a freelance copywriter worth it?
Well, we would say that. But if you can find the right writer who understands what you do and what you want to achieve, then yes, it will definitely be worth it!
If you value results and want to save your own time, hiring a freelance copywriter is the direction in which you should move.